A couple of days ago my partner sent me message that read "You're Margot Robbie!!!!!" and then a link.

My mind went into Gracie Hart (Sandra Bullock in Miss Congeniality) mode.

🎵 You think I'm gorgeous... you want to kiss me... you want to hug me... 🎵

I mean being told you're Margot Robbie is a pretty big deal.

So, I clicked the link thinking it would be a clip from Barbie or maybe something from Birds of Prey.

What a found made be burst out laughing.

Here's that link.

And he's not lying... I am Margot Robbie.

I also lied to my optometrist because I desperately wanted glasses.

I waltzed in ready to fail the test spectacularly but was instead declared to have perfect vision.

Apparently there's no faking it until you make it with optometrists. 😭

The irony of all this is now 25 years later I actually do need glasses and I'm really not that happy about it tbh.

Thankfully in the digital space you're not likely to encounter a buyer who fakes needing your support.

What you are more likely to encounter is a buyer who's hyper-focused on their wants and maybe not so clear on their needs.

But the good news is that your buyer can have their cake AND eat it. 🍰

It just requires you to step into the role of BEING A GOOD GUIDE.

This means anticipating your buyer's needs and wants both in the buyer journey and in the program/service content.

Here's my advice on how to be a good guide from the outset.

Step 1: Be clear on any sales page, social media post, sales call, etc.. what your product/service is or isn't...

Step 2: Design a smoother that smooth buyer experience from the point of purchase.

Give them things like:

✅ Structured next steps laid out on the thank you page
✅ Clear timelines in the welcome email so they know when things kickoff
✅ Easy to click links to the course area / community

That way your buyer can trust in you as a guide and focus more on engaging with and implementing your product/service

Step 3: Make sure your product/service delivers from the outset those needs and wants promised during Step 1.

Want help making sure your buyer journey is smoother than smooth and anticipating your buyer's needs, Reader?

Get my eyes on your buyer journey for just €120​ with the The Buyer Delivery Mini Audit.

Aka - personalised feedback & actionable advice on the buyer experience of one of your digital products or services within 48 hours (excluding weekends).

I'll help you identify potential points of friction and opportunities for adding some wow factor.🤩

Are you a member of this secret glasses coveting club too, Reader?

Or are Margot and I alone in our weird tween desires? 😂

xx

Stacy

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